Animation

I’ve always loved animation. From my first experience animating with a rostrum camera and cut paper at college to using the latest digital technology with Adobe After Effects, it’s a great media to tell a compelling story through movement.

Simplifying complex ideas

Animation of Diversity to Grow infographic showing the five sections of People, Flows, Brand, Product and Fees come together

Event branding enhanced with movement

Animation of a digital globe rotating. The event title Powerful Connections fades in then the text one global view.
Animation of ink blot thistle in tartan draws in. Title of the event Burns 2020 draws in.

Creating impact with moving Iconography

Animation of Next Gen pictogram draws in with arrow made out of a series of circles pointing up to right. Three core themes of Develop, Connect and Impact depicted with animations made up of a series of circles forming arrows.
Animated pictogram of a camera
Animated pictogram of a group of three people
Animated pictogram of a lightbulb
Animated pictogram of a wheel with 6 spokes

Information led descriptive animation

Animation with text our people volunteered 18,000 hours with charities and local communities in 2019. Animation of woman placing recycling in bin at a litter pick event. Text As a company we are committed to sustainable, responsible, investing. Animation of fish swimming.
Logo for designer Jennifer Martin who specialises in animation, video, creative concepts, illustration, web, infographics, and design solutions.

©Jennifer Martin 2025